Masahisa Takino is the visionary designer behind Double Standard Clothing. He espouses the notion that bucking the convention of style is an attribute of confident and charismatic women. Thereby, his fashion – by design – is intended for those who exude the right attitude, to whom conforming to the norm is taboo.

Masahisa Takino holds fashion design accountable to a higher standard, as do the women who wear his clothing. It’s not for everyone – it was made specifically for you.

That’s the Double Standard we live by.The Double Standard style combines a classic elegance with a relaxed comfort – coalesced with urban chic, this collection epitomizes the contemporary sensibility of the modern woman.